In a category that’s crowded with brand promises, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of the company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring. Eufora is dedicated to embracing sustainable practices in every phase of our business. We take a proactive approach to minimizing the environmental impact that our daily activities have on our world, and we believe in creating integral products that respect the environment and the people who use them. Today, all Eufora products meet rigorous standards in formulation, utilizing Certified Organic Aloe along with nearly 75 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable. Eufora never uses mineral oil or artificially created colorants. Our fragrances are complex and naturally derived.