Enriched with certified organic botanicals. No animal by-products. Cruelty free. Golden Wheat Shampoo: Cleanses hair and scalp, removing neutral oils. Encourages volume and shine. Created a clean palette for style. Contains no laurel/laureth sulfates. Deep down clean doesn't mean stripping hair. It means balancing natural oils to enhance hair, gently removing what's not needed. Welcome to the golden age of shampoo. Golden Wheat Shampoo is ideal for removing excess oils while contributing to a beautiful head of hair. Hair that's lustrous and golden makes one world beholden.