Get volume that won't let you down. Volumebloom formulas are inspired by the expansive properties of the cotton flower. Hair is plumped and expanded with long-lasting, bouncy volume.Fine hair can lack volume and be challenging to style. Reminiscent of nature's expanding fluffy cotton flower, BIOLAGE Volumebloom Shampoo plumps fine hair with long-lasting, volumizing bounce.Gently cleanses hair with minimal stripping. Adds lightweight volumizing shine.Paraben-free formula is suitable for color treated and natural hair.