Gently cleanse dry hair without stripping color with this sulfate-free, 100% Vegan, concentrated moisturizing shampoo that soothes. The thirst-quenching, sulfate-free formulas of Hydrate provide superior replenishment, touchable softness and extraordinary color protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and Pureology's exclusive AntiFade Complex protects color vibrancy, and a final touch of our signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Hydrate Condition.
Concentrated moisturizing shampooProvide superior replenishment, touchable softness and extraordinary color protectionDoes not strip colorGently cleanses with rich latherInfuses hair with essential hydration