The Pureology Pure Platinum Shampoo gently cleanses strands without fading blonde color. Salt free and gentle, this lightly moisturizing blonde shampoo removes impurities without the damaging ingredients.
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Perfect 4 Platinum Condition
Preserves and protects blonde, color-treated hairEnhances brightness and shine for blondesConcentrated strengthening cleanserProvides gentle detangling1% Vegan